diff --git a/packages/cli/src/Interfaces.ts b/packages/cli/src/Interfaces.ts
index 1caadbee57..b57836d397 100644
--- a/packages/cli/src/Interfaces.ts
+++ b/packages/cli/src/Interfaces.ts
@@ -356,6 +356,13 @@ export interface IInternalHooksClass {
 		target_user_id: string[];
 		public_api: boolean;
 		email_sent: boolean;
+		invitee_role: string;
+	}): Promise<void>;
+	onUserRoleChange(userInviteData: {
+		user: User;
+		target_user_id: string;
+		public_api: boolean;
+		target_user_new_role: string;
 	}): Promise<void>;
 	onUserReinvite(userReinviteData: {
 		user: User;
diff --git a/packages/cli/src/InternalHooks.ts b/packages/cli/src/InternalHooks.ts
index 863a0e05bc..45b5c8ed1c 100644
--- a/packages/cli/src/InternalHooks.ts
+++ b/packages/cli/src/InternalHooks.ts
@@ -498,6 +498,7 @@ export class InternalHooks implements IInternalHooksClass {
 		target_user_id: string[];
 		public_api: boolean;
 		email_sent: boolean;
+		invitee_role: string;
 	}): Promise<void> {
 		void Promise.all([
 			eventBus.sendAuditEvent({
@@ -507,15 +508,28 @@ export class InternalHooks implements IInternalHooksClass {
 					targetUserId: userInviteData.target_user_id,
 				},
 			}),
+
 			this.telemetry.track('User invited new user', {
 				user_id: userInviteData.user.id,
 				target_user_id: userInviteData.target_user_id,
 				public_api: userInviteData.public_api,
 				email_sent: userInviteData.email_sent,
+				invitee_role: userInviteData.invitee_role,
 			}),
 		]);
 	}
 
+	async onUserRoleChange(userRoleChangeData: {
+		user: User;
+		target_user_id: string;
+		public_api: boolean;
+		target_user_new_role: string;
+	}) {
+		const { user, ...rest } = userRoleChangeData;
+
+		void this.telemetry.track('User changed role', { user_id: user.id, ...rest });
+	}
+
 	async onUserReinvite(userReinviteData: {
 		user: User;
 		target_user_id: string;
diff --git a/packages/cli/src/controllers/users.controller.ts b/packages/cli/src/controllers/users.controller.ts
index 0ef0ae55b6..6e0ae6438e 100644
--- a/packages/cli/src/controllers/users.controller.ts
+++ b/packages/cli/src/controllers/users.controller.ts
@@ -391,6 +391,13 @@ export class UsersController {
 
 		await this.userService.update(targetUser.id, { globalRole: roleToSet });
 
+		void this.internalHooks.onUserRoleChange({
+			user: req.user,
+			target_user_id: targetUser.id,
+			target_user_new_role: [newRole.scope, newRole.name].join(' '),
+			public_api: false,
+		});
+
 		return { success: true };
 	}
 }
diff --git a/packages/cli/src/services/user.service.ts b/packages/cli/src/services/user.service.ts
index 2dd4122f1a..41037f26c2 100644
--- a/packages/cli/src/services/user.service.ts
+++ b/packages/cli/src/services/user.service.ts
@@ -188,7 +188,11 @@ export class UserService {
 		return Promise.race([fetchPromise, timeoutPromise]);
 	}
 
-	private async sendEmails(owner: User, toInviteUsers: { [key: string]: string }) {
+	private async sendEmails(
+		owner: User,
+		toInviteUsers: { [key: string]: string },
+		role: 'member' | 'admin',
+	) {
 		const domain = getInstanceBaseUrl();
 
 		return Promise.all(
@@ -225,6 +229,7 @@ export class UserService {
 						target_user_id: Object.values(toInviteUsers),
 						public_api: false,
 						email_sent: result.emailSent,
+						invitee_role: role, // same role for all invited users
 					});
 				} catch (e) {
 					if (e instanceof Error) {
@@ -294,7 +299,11 @@ export class UserService {
 
 		pendingUsersToInvite.forEach(({ email, id }) => createdUsers.set(email, id));
 
-		const usersInvited = await this.sendEmails(owner, Object.fromEntries(createdUsers));
+		const usersInvited = await this.sendEmails(
+			owner,
+			Object.fromEntries(createdUsers),
+			toCreateUsers[0].role, // same role for all invited users
+		);
 
 		return { usersInvited, usersCreated: toCreateUsers.map(({ email }) => email) };
 	}