diff --git a/CHANGELOG.md b/CHANGELOG.md
index d0a7ef6611..dea615fb1f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,7 @@
 # Changelog
 
 ## unreleased
+ * [ENHANCEMENT] Scraping: add warning if targets relabel to same labels. This is enabled under the feature-flag `warn-if-targets-relabelled-to-same-labels`. #9589
 
 ## 3.1.0 / 2025-01-02
 
diff --git a/cmd/prometheus/main.go b/cmd/prometheus/main.go
index 06f46f8d72..9c3cfc9261 100644
--- a/cmd/prometheus/main.go
+++ b/cmd/prometheus/main.go
@@ -264,6 +264,9 @@ func (c *flagConfig) setFeatureListOptions(logger *slog.Logger) error {
 				config.DefaultConfig.GlobalConfig.ScrapeProtocols = config.DefaultProtoFirstScrapeProtocols
 				config.DefaultGlobalConfig.ScrapeProtocols = config.DefaultProtoFirstScrapeProtocols
 				logger.Info("Experimental created timestamp zero ingestion enabled. Changed default scrape_protocols to prefer PrometheusProto format.", "global.scrape_protocols", fmt.Sprintf("%v", config.DefaultGlobalConfig.ScrapeProtocols))
+			case "warn-if-targets-relabelled-to-same-labels":
+				c.scrape.EnableWarnIfTargetsRelabelledToSameLabels = true
+				logger.Info("Enabled warning if targets relabelled to same labels")
 			case "delayed-compaction":
 				c.tsdb.EnableDelayedCompaction = true
 				logger.Info("Experimental delayed compaction is enabled.")
diff --git a/scrape/manager.go b/scrape/manager.go
index 5bbc9871d7..977b32b31f 100644
--- a/scrape/manager.go
+++ b/scrape/manager.go
@@ -90,6 +90,9 @@ type Options struct {
 	// Optional HTTP client options to use when scraping.
 	HTTPClientOptions []config_util.HTTPClientOption
 
+	// Option to warn if targets relabelled to same labels
+	EnableWarnIfTargetsRelabelledToSameLabels bool
+
 	// private option for testability.
 	skipOffsetting bool
 }
@@ -206,7 +209,9 @@ func (m *Manager) reload() {
 	m.mtxScrape.Unlock()
 	wg.Wait()
 
-	m.warnIfTargetsRelabelledToSameLabels()
+	if m.opts.EnableWarnIfTargetsRelabelledToSameLabels {
+		m.warnIfTargetsRelabelledToSameLabels()
+	}
 }
 
 func (m *Manager) warnIfTargetsRelabelledToSameLabels() {
@@ -220,6 +225,7 @@ func (m *Manager) warnIfTargetsRelabelledToSameLabels() {
 
 	activeTargets := make(map[string]*Target, totalTargets)
 	buf := [1024]byte{}
+	builder := labels.NewBuilder(labels.EmptyLabels())
 	for _, scrapePool := range m.scrapePools {
 		for _, target := range scrapePool.activeTargets {
 			lStr := string(target.labels.Bytes(buf[:]))
@@ -228,10 +234,10 @@ func (m *Manager) warnIfTargetsRelabelledToSameLabels() {
 				activeTargets[lStr] = target
 				continue
 			}
-			level.Warn(m.logger).Log(
-				"msg", "Found targets with same labels after relabelling",
-				"target_one", t.DiscoveredLabels().Get(model.AddressLabel),
-				"target_two", target.DiscoveredLabels().Get(model.AddressLabel),
+			m.logger.Warn(
+				"Found targets with same labels after relabelling",
+				"target_one", t.DiscoveredLabels(builder).Get(model.AddressLabel),
+				"target_two", target.DiscoveredLabels(builder).Get(model.AddressLabel),
 				"labels", target.labels.String(),
 			)
 		}
diff --git a/scrape/manager_test.go b/scrape/manager_test.go
index 85aaef7612..606e6456ba 100644
--- a/scrape/manager_test.go
+++ b/scrape/manager_test.go
@@ -622,62 +622,41 @@ func TestManagerTargetsUpdates(t *testing.T) {
 	}
 }
 
-func BenchmarkManagerReload(b *testing.B) {
-	opts := Options{}
-	testRegistry := prometheus.NewRegistry()
-	m, err := NewManager(&opts, nil, nil, testRegistry)
-	require.NoError(b, err)
-
-	m.scrapePools = map[string]*scrapePool{}
-	sp := &scrapePool{
-		activeTargets: map[uint64]*Target{},
-	}
-
-	for i := 0; i < 10000; i++ {
-		sp.activeTargets[uint64(i)] = &Target{
-			discoveredLabels: labels.FromStrings("__address__", fmt.Sprintf("foo-%d", i)),
-			labels:           labels.FromStrings("label_key", fmt.Sprintf("foo-%d", i)),
-		}
-	}
-
-	m.scrapePools["default"] = sp
-	b.ResetTimer()
-	for i := 0; i < b.N; i++ {
-		m.reload()
-	}
-}
-
 func TestManagerDuplicateAfterRelabellingWarning(t *testing.T) {
-	var output []interface{}
-	logger := log.Logger(log.LoggerFunc(func(keyvals ...interface{}) error {
-		output = keyvals
-		return nil
-	}))
+	var buf bytes.Buffer
+	writer := &buf
+	logger := promslog.New(&promslog.Config{Writer: writer})
 
-	opts := Options{}
+	opts := Options{EnableWarnIfTargetsRelabelledToSameLabels: true}
 	testRegistry := prometheus.NewRegistry()
-	m, err := NewManager(&opts, logger, nil, testRegistry)
+	m, err := NewManager(&opts, logger, nil, nil, testRegistry)
 	require.NoError(t, err)
 
 	m.scrapePools = map[string]*scrapePool{}
 	sp := &scrapePool{
 		activeTargets: map[uint64]*Target{},
 	}
+	targetScrapeCfg := &config.ScrapeConfig{
+		Scheme:         "https",
+		MetricsPath:    "/metrics",
+		JobName:        "job",
+		ScrapeInterval: model.Duration(time.Second),
+		ScrapeTimeout:  model.Duration(time.Second),
+	}
 	sp.activeTargets[uint64(0)] = &Target{
-		discoveredLabels: labels.FromStrings("__address__", "foo"),
-		labels:           labels.FromStrings("label_key", "label_value"),
+		scrapeConfig: targetScrapeCfg,
+		tLabels:      map[model.LabelName]model.LabelValue{model.AddressLabel: "foo"},
 	}
 	sp.activeTargets[uint64(1)] = &Target{
-		discoveredLabels: labels.FromStrings("__address__", "bar"),
-		labels:           labels.FromStrings("label_key", "label_value"),
+		scrapeConfig: targetScrapeCfg,
+		tLabels:      map[model.LabelName]model.LabelValue{model.AddressLabel: "bar"},
 	}
 	m.scrapePools["default"] = sp
 
 	m.reload()
-	require.Contains(t, output, "Found targets with same labels after relabelling")
-	require.Contains(t, output, "foo")
-	require.Contains(t, output, "bar")
-	require.Contains(t, output, `{label_key="label_value"}`)
+	require.Contains(t, buf.String(), "Found targets with same labels after relabelling")
+	require.Contains(t, buf.String(), "foo")
+	require.Contains(t, buf.String(), "bar")
 }
 
 func TestSetOffsetSeed(t *testing.T) {