diff --git a/cmd/promtool/main.go b/cmd/promtool/main.go
index 3b5ba78e4c..c76790e13b 100644
--- a/cmd/promtool/main.go
+++ b/cmd/promtool/main.go
@@ -187,7 +187,7 @@ func main() {
 		"metric-files",
 		"The metric files to push, default is read from standard input (STDIN).",
 	).ExistingFiles()
-	metricJobLabel := pushMetricsCmd.Flag("job-label", "Job label to attach to metrics.").Default("promtool").String()
+	pushMetricsLabels := pushMetricsCmd.Flag("label", "Label to attach to metrics. Can be specified multiple times.").Default("job=promtool").StringMap()
 	pushMetricsTimeout := pushMetricsCmd.Flag("timeout", "The time to wait for pushing metrics.").Default("30s").Duration()
 	pushMetricsHeaders := pushMetricsCmd.Flag("header", "Prometheus remote write header.").StringMap()
 
@@ -315,7 +315,7 @@ func main() {
 		os.Exit(CheckMetrics(*checkMetricsExtended))
 
 	case pushMetricsCmd.FullCommand():
-		os.Exit(PushMetrics(remoteWriteURL, httpRoundTripper, *pushMetricsHeaders, *pushMetricsTimeout, *metricJobLabel, *metricFiles...))
+		os.Exit(PushMetrics(remoteWriteURL, httpRoundTripper, *pushMetricsHeaders, *pushMetricsTimeout, *pushMetricsLabels, *metricFiles...))
 
 	case queryInstantCmd.FullCommand():
 		os.Exit(QueryInstant(serverURL, httpRoundTripper, *queryInstantExpr, *queryInstantTime, p))
diff --git a/cmd/promtool/metrics.go b/cmd/promtool/metrics.go
index c845b5a587..8abe32cf41 100644
--- a/cmd/promtool/metrics.go
+++ b/cmd/promtool/metrics.go
@@ -32,7 +32,7 @@ import (
 )
 
 // Push metrics to a prometheus remote write (for testing purpose only).
-func PushMetrics(url *url.URL, roundTripper http.RoundTripper, headers map[string]string, timeout time.Duration, jobLabel string, files ...string) int {
+func PushMetrics(url *url.URL, roundTripper http.RoundTripper, headers map[string]string, timeout time.Duration, labels map[string]string, files ...string) int {
 	failed := false
 
 	addressURL, err := url.Parse(url.String())
@@ -76,32 +76,32 @@ func PushMetrics(url *url.URL, roundTripper http.RoundTripper, headers map[strin
 		if file == "" {
 			data, err = io.ReadAll(os.Stdin)
 			if err != nil {
-				fmt.Fprintln(os.Stderr, err)
+				fmt.Fprintln(os.Stderr, "  FAILED:", err)
 				failed = true
 				break
 			}
 
-			fmt.Printf("Parsing stdin\n")
+			fmt.Printf("Parsing input from stdin\n")
 		} else {
 			data, err = os.ReadFile(file)
 			if err != nil {
-				fmt.Fprintln(os.Stderr, err)
+				fmt.Fprintln(os.Stderr, "  FAILED:", err)
 				failed = true
 				continue
 			}
 
-			fmt.Printf("Parsing metric file %s\n", file)
+			fmt.Printf("Parsing input from metric file %s\n", file)
 		}
-		metricsData, err := fmtutil.ParseMetricsTextAndFormat(bytes.NewReader(data), jobLabel)
+		metricsData, err := fmtutil.ParseMetricsTextAndFormat(bytes.NewReader(data), labels)
 		if err != nil {
-			fmt.Fprintln(os.Stderr, err)
+			fmt.Fprintln(os.Stderr, "  FAILED:", err)
 			failed = true
 			continue
 		}
 
 		raw, err := metricsData.Marshal()
 		if err != nil {
-			fmt.Fprintln(os.Stderr, err)
+			fmt.Fprintln(os.Stderr, "  FAILED:", err)
 			failed = true
 			continue
 		}
@@ -110,11 +110,16 @@ func PushMetrics(url *url.URL, roundTripper http.RoundTripper, headers map[strin
 		compressed := snappy.Encode(nil, raw)
 		err = client.Store(context.Background(), compressed)
 		if err != nil {
-			fmt.Fprintln(os.Stderr, err)
+			fmt.Fprintln(os.Stderr, "  FAILED:", err)
 			failed = true
 			continue
 		}
-		fmt.Printf("Successfully pushed metric file %s\n", file)
+
+		if file == "" {
+			fmt.Printf("  SUCCESS: metric pushed to remote write.\n")
+		} else {
+			fmt.Printf("  SUCCESS: metric file %s pushed to remote write.\n", file)
+		}
 	}
 
 	if failed {
diff --git a/docs/command-line/promtool.md b/docs/command-line/promtool.md
index 024c71e51a..c78900b991 100644
--- a/docs/command-line/promtool.md
+++ b/docs/command-line/promtool.md
@@ -398,7 +398,7 @@ Push metrics to a prometheus remote write (for testing purpose only).
 
 | Flag | Description | Default |
 | --- | --- | --- |
-| <code class="text-nowrap">--job-label</code> | Job label to attach to metrics. | `promtool` |
+| <code class="text-nowrap">--label</code> | Label to attach to metrics. Can be specified multiple times. | `job=promtool` |
 | <code class="text-nowrap">--timeout</code> | The time to wait for pushing metrics. | `30s` |
 | <code class="text-nowrap">--header</code> | Prometheus remote write header. |  |
 
diff --git a/util/fmtutil/format.go b/util/fmtutil/format.go
index 9a06d6bb15..b5bb9469ce 100644
--- a/util/fmtutil/format.go
+++ b/util/fmtutil/format.go
@@ -38,7 +38,7 @@ var MetricMetadataTypeValue = map[string]int32{
 }
 
 // FormatMetrics convert metric family to a writerequest.
-func FormatMetrics(mf map[string]*dto.MetricFamily, jobLabel string) (*prompb.WriteRequest, error) {
+func FormatMetrics(mf map[string]*dto.MetricFamily, extraLabels map[string]string) (*prompb.WriteRequest, error) {
 	wr := &prompb.WriteRequest{}
 
 	// build metric list
@@ -63,10 +63,15 @@ func FormatMetrics(mf map[string]*dto.MetricFamily, jobLabel string) (*prompb.Wr
 			var timeserie prompb.TimeSeries
 
 			// build labels map
-			labels := make(map[string]string, len(metric.Label)+2)
+			labels := make(map[string]string, len(metric.Label)+len(extraLabels))
 			labels[model.MetricNameLabel] = metricName
-			labels[model.JobLabel] = jobLabel
 
+			// add extra labels
+			for key, value := range extraLabels {
+				labels[key] = value
+			}
+
+			// add metric labels
 			for _, label := range metric.Label {
 				labelname := label.GetName()
 				if labelname == model.JobLabel {
@@ -133,10 +138,10 @@ func ParseMetricsTextReader(input io.Reader) (map[string]*dto.MetricFamily, erro
 }
 
 // ParseMetricsTextAndFormat return the data in the expected prometheus metrics write request format.
-func ParseMetricsTextAndFormat(input io.Reader, jobLabel string) (*prompb.WriteRequest, error) {
+func ParseMetricsTextAndFormat(input io.Reader, labels map[string]string) (*prompb.WriteRequest, error) {
 	mf, err := ParseMetricsTextReader(input)
 	if err != nil {
 		return nil, err
 	}
-	return FormatMetrics(mf, jobLabel)
+	return FormatMetrics(mf, labels)
 }
diff --git a/util/fmtutil/format_test.go b/util/fmtutil/format_test.go
index ef3b7fcd40..9deed2de90 100644
--- a/util/fmtutil/format_test.go
+++ b/util/fmtutil/format_test.go
@@ -63,8 +63,9 @@ func TestParseMetricsTextAndFormat(t *testing.T) {
 	test_metric1{b="c",baz="qux",d="e",foo="bar"} 1 1
 	test_metric1{b="c",baz="qux",d="e",foo="bar"} 2 1
 	`))
+	labels := map[string]string{"job": "promtool"}
 
-	expected, err := ParseMetricsTextAndFormat(input, "promtool")
+	expected, err := ParseMetricsTextAndFormat(input, labels)
 	require.NoError(t, err)
 
 	require.Equal(t, writeRequestFixture, expected)