diff --git a/cmd/prometheus/config.go b/cmd/prometheus/config.go
index 3ca28985e..19858d1cd 100644
--- a/cmd/prometheus/config.go
+++ b/cmd/prometheus/config.go
@@ -26,7 +26,7 @@ import (
 
 	"github.com/asaskevich/govalidator"
 	"github.com/prometheus/common/log"
-	"github.com/prometheus/prometheus/notification"
+	"github.com/prometheus/prometheus/notifier"
 	"github.com/prometheus/prometheus/promql"
 	"github.com/prometheus/prometheus/storage/local"
 	"github.com/prometheus/prometheus/storage/local/index"
@@ -42,11 +42,11 @@ var cfg = struct {
 	printVersion bool
 	configFile   string
 
-	storage      local.MemorySeriesStorageOptions
-	notification notification.HandlerOptions
-	queryEngine  promql.EngineOptions
-	web          web.Options
-	remote       remote.Options
+	storage     local.MemorySeriesStorageOptions
+	notifier    notifier.Options
+	queryEngine promql.EngineOptions
+	web         web.Options
+	remote      remote.Options
 
 	prometheusURL string
 	influxdbURL   string
@@ -203,15 +203,15 @@ func init() {
 
 	// Alertmanager.
 	cfg.fs.StringVar(
-		&cfg.notification.AlertmanagerURL, "alertmanager.url", "",
+		&cfg.notifier.AlertmanagerURL, "alertmanager.url", "",
 		"The URL of the alert manager to send notifications to.",
 	)
 	cfg.fs.IntVar(
-		&cfg.notification.QueueCapacity, "alertmanager.notification-queue-capacity", 10000,
+		&cfg.notifier.QueueCapacity, "alertmanager.notification-queue-capacity", 10000,
 		"The capacity of the queue for pending alert manager notifications.",
 	)
 	cfg.fs.DurationVar(
-		&cfg.notification.Timeout, "alertmanager.timeout", 10*time.Second,
+		&cfg.notifier.Timeout, "alertmanager.timeout", 10*time.Second,
 		"Alert manager HTTP API timeout.",
 	)
 
diff --git a/cmd/prometheus/main.go b/cmd/prometheus/main.go
index 105a780d1..1fcf92a64 100644
--- a/cmd/prometheus/main.go
+++ b/cmd/prometheus/main.go
@@ -31,7 +31,7 @@ import (
 	"github.com/prometheus/client_golang/prometheus"
 
 	"github.com/prometheus/prometheus/config"
-	"github.com/prometheus/prometheus/notification"
+	"github.com/prometheus/prometheus/notifier"
 	"github.com/prometheus/prometheus/promql"
 	"github.com/prometheus/prometheus/retrieval"
 	"github.com/prometheus/prometheus/rules"
@@ -84,16 +84,16 @@ func Main() int {
 	}
 
 	var (
-		notificationHandler = notification.New(&cfg.notification)
-		targetManager       = retrieval.NewTargetManager(sampleAppender)
-		queryEngine         = promql.NewEngine(memStorage, &cfg.queryEngine)
+		notifier      = notifier.New(&cfg.notifier)
+		targetManager = retrieval.NewTargetManager(sampleAppender)
+		queryEngine   = promql.NewEngine(memStorage, &cfg.queryEngine)
 	)
 
 	ruleManager := rules.NewManager(&rules.ManagerOptions{
-		SampleAppender:      sampleAppender,
-		NotificationHandler: notificationHandler,
-		QueryEngine:         queryEngine,
-		ExternalURL:         cfg.web.ExternalURL,
+		SampleAppender: sampleAppender,
+		Notifier:       notifier,
+		QueryEngine:    queryEngine,
+		ExternalURL:    cfg.web.ExternalURL,
 	})
 
 	flags := map[string]string{}
@@ -110,7 +110,7 @@ func Main() int {
 
 	webHandler := web.New(memStorage, queryEngine, ruleManager, status, &cfg.web)
 
-	reloadables = append(reloadables, status, targetManager, ruleManager, webHandler, notificationHandler)
+	reloadables = append(reloadables, status, targetManager, ruleManager, webHandler, notifier)
 
 	if !reloadConfig(cfg.configFile, reloadables...) {
 		return 1
@@ -153,14 +153,14 @@ func Main() int {
 	}
 	// The storage has to be fully initialized before registering.
 	prometheus.MustRegister(memStorage)
-	prometheus.MustRegister(notificationHandler)
+	prometheus.MustRegister(notifier)
 	prometheus.MustRegister(configSuccess)
 	prometheus.MustRegister(configSuccessTime)
 
-	// The notification handler is a dependency of the rule manager. It has to be
+	// The notifieris a dependency of the rule manager. It has to be
 	// started before and torn down afterwards.
-	go notificationHandler.Run()
-	defer notificationHandler.Stop()
+	go notifier.Run()
+	defer notifier.Stop()
 
 	go ruleManager.Run()
 	defer ruleManager.Stop()
diff --git a/notification/notification.go b/notifier/notifier.go
similarity index 91%
rename from notification/notification.go
rename to notifier/notifier.go
index 663e23936..87c20d423 100644
--- a/notification/notification.go
+++ b/notifier/notifier.go
@@ -11,7 +11,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package notification
+package notifier
 
 import (
 	"bytes"
@@ -44,9 +44,9 @@ const (
 
 // Handler is responsible for dispatching alert notifications to an
 // alert manager service.
-type Handler struct {
+type Notifier struct {
 	queue model.Alerts
-	opts  *HandlerOptions
+	opts  *Options
 
 	more   chan struct{}
 	mtx    sync.RWMutex
@@ -62,18 +62,18 @@ type Handler struct {
 }
 
 // HandlerOptions are the configurable parameters of a Handler.
-type HandlerOptions struct {
+type Options struct {
 	AlertmanagerURL string
 	QueueCapacity   int
 	Timeout         time.Duration
 	ExternalLabels  model.LabelSet
 }
 
-// New constructs a new Handler.
-func New(o *HandlerOptions) *Handler {
+// New constructs a neww Notifier.
+func New(o *Options) *Notifier {
 	ctx, cancel := context.WithCancel(context.Background())
 
-	return &Handler{
+	return &Notifier{
 		queue:  make(model.Alerts, 0, o.QueueCapacity),
 		ctx:    ctx,
 		cancel: cancel,
@@ -124,7 +124,7 @@ func New(o *HandlerOptions) *Handler {
 
 // ApplyConfig updates the status state as the new config requires.
 // Returns true on success.
-func (n *Handler) ApplyConfig(conf *config.Config) bool {
+func (n *Notifier) ApplyConfig(conf *config.Config) bool {
 	n.mtx.Lock()
 	defer n.mtx.Unlock()
 
@@ -134,14 +134,14 @@ func (n *Handler) ApplyConfig(conf *config.Config) bool {
 
 const maxBatchSize = 64
 
-func (n *Handler) queueLen() int {
+func (n *Notifier) queueLen() int {
 	n.mtx.RLock()
 	defer n.mtx.RUnlock()
 
 	return len(n.queue)
 }
 
-func (n *Handler) nextBatch() []*model.Alert {
+func (n *Notifier) nextBatch() []*model.Alert {
 	n.mtx.Lock()
 	defer n.mtx.Unlock()
 
@@ -159,7 +159,7 @@ func (n *Handler) nextBatch() []*model.Alert {
 }
 
 // Run dispatches notifications continuously.
-func (n *Handler) Run() {
+func (n *Notifier) Run() {
 	// Just warn once in the beginning to prevent noisy logs.
 	if n.opts.AlertmanagerURL == "" {
 		log.Warnf("No AlertManager configured, not dispatching any alerts")
@@ -202,7 +202,7 @@ func (n *Handler) Run() {
 
 // Send queues the given notification requests for processing.
 // Panics if called on a handler that is not running.
-func (n *Handler) Send(alerts ...*model.Alert) {
+func (n *Notifier) Send(alerts ...*model.Alert) {
 	n.mtx.Lock()
 	defer n.mtx.Unlock()
 
@@ -230,7 +230,7 @@ func (n *Handler) Send(alerts ...*model.Alert) {
 }
 
 // setMore signals that the alert queue has items.
-func (n *Handler) setMore() {
+func (n *Notifier) setMore() {
 	// If we cannot send on the channel, it means the signal already exists
 	// and has not been consumed yet.
 	select {
@@ -239,11 +239,11 @@ func (n *Handler) setMore() {
 	}
 }
 
-func (n *Handler) postURL() string {
+func (n *Notifier) postURL() string {
 	return strings.TrimRight(n.opts.AlertmanagerURL, "/") + alertPushEndpoint
 }
 
-func (n *Handler) send(alerts ...*model.Alert) error {
+func (n *Notifier) send(alerts ...*model.Alert) error {
 	// Attach external labels before sending alerts.
 	for _, a := range alerts {
 		for ln, lv := range n.opts.ExternalLabels {
@@ -272,14 +272,14 @@ func (n *Handler) send(alerts ...*model.Alert) error {
 }
 
 // Stop shuts down the notification handler.
-func (n *Handler) Stop() {
+func (n *Notifier) Stop() {
 	log.Info("Stopping notification handler...")
 
 	n.cancel()
 }
 
 // Describe implements prometheus.Collector.
-func (n *Handler) Describe(ch chan<- *prometheus.Desc) {
+func (n *Notifier) Describe(ch chan<- *prometheus.Desc) {
 	ch <- n.latency.Desc()
 	ch <- n.errors.Desc()
 	ch <- n.sent.Desc()
@@ -289,7 +289,7 @@ func (n *Handler) Describe(ch chan<- *prometheus.Desc) {
 }
 
 // Collect implements prometheus.Collector.
-func (n *Handler) Collect(ch chan<- prometheus.Metric) {
+func (n *Notifier) Collect(ch chan<- prometheus.Metric) {
 	n.queueLength.Set(float64(n.queueLen()))
 
 	ch <- n.latency
diff --git a/notification/notification_test.go b/notifier/notifier_test.go
similarity index 97%
rename from notification/notification_test.go
rename to notifier/notifier_test.go
index 7c6de0a7a..44a432d83 100644
--- a/notification/notification_test.go
+++ b/notifier/notifier_test.go
@@ -11,7 +11,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-package notification
+package notifier
 
 import (
 	"encoding/json"
@@ -50,8 +50,8 @@ func TestHandlerPostURL(t *testing.T) {
 			out: "http://localhost:9093/prefix/api/v1/alerts",
 		},
 	}
-	h := &Handler{
-		opts: &HandlerOptions{},
+	h := &Notifier{
+		opts: &Options{},
 	}
 
 	for _, c := range cases {
@@ -63,7 +63,7 @@ func TestHandlerPostURL(t *testing.T) {
 }
 
 func TestHandlerNextBatch(t *testing.T) {
-	h := New(&HandlerOptions{})
+	h := New(&Options{})
 
 	for i := range make([]struct{}, 2*maxBatchSize+1) {
 		h.queue = append(h.queue, &model.Alert{
@@ -146,7 +146,7 @@ func TestHandlerSend(t *testing.T) {
 
 	defer server.Close()
 
-	h := New(&HandlerOptions{
+	h := New(&Options{
 		AlertmanagerURL: server.URL,
 		Timeout:         time.Minute,
 		ExternalLabels:  model.LabelSet{"a": "b"},
@@ -202,7 +202,7 @@ func TestHandlerFull(t *testing.T) {
 		}
 	}))
 
-	h := New(&HandlerOptions{
+	h := New(&Options{
 		AlertmanagerURL: server.URL,
 		Timeout:         time.Second,
 		QueueCapacity:   3 * maxBatchSize,
diff --git a/rules/manager.go b/rules/manager.go
index 20fe92526..0e2542f6a 100644
--- a/rules/manager.go
+++ b/rules/manager.go
@@ -28,7 +28,7 @@ import (
 	"github.com/prometheus/common/model"
 
 	"github.com/prometheus/prometheus/config"
-	"github.com/prometheus/prometheus/notification"
+	"github.com/prometheus/prometheus/notifier"
 	"github.com/prometheus/prometheus/promql"
 	"github.com/prometheus/prometheus/storage"
 	"github.com/prometheus/prometheus/template"
@@ -343,7 +343,7 @@ func (g *Group) sendAlerts(rule *AlertingRule, timestamp model.Time) error {
 	}
 
 	if len(alerts) > 0 {
-		g.opts.NotificationHandler.Send(alerts...)
+		g.opts.Notifier.Send(alerts...)
 	}
 
 	return nil
@@ -359,10 +359,10 @@ type Manager struct {
 
 // ManagerOptions bundles options for the Manager.
 type ManagerOptions struct {
-	ExternalURL         *url.URL
-	QueryEngine         *promql.Engine
-	NotificationHandler *notification.Handler
-	SampleAppender      storage.SampleAppender
+	ExternalURL    *url.URL
+	QueryEngine    *promql.Engine
+	Notifier       *notifier.Notifier
+	SampleAppender storage.SampleAppender
 }
 
 // NewManager returns an implementation of Manager, ready to be started