diff --git a/cmd/prometheus/main.go b/cmd/prometheus/main.go
index 01c8f336bd..654a891f7e 100644
--- a/cmd/prometheus/main.go
+++ b/cmd/prometheus/main.go
@@ -250,9 +250,9 @@ func (c *flagConfig) setFeatureListOptions(logger log.Logger) error {
 				continue
 			case "promql-at-modifier", "promql-negative-offset":
 				level.Warn(logger).Log("msg", "This option for --enable-feature is now permanently enabled and therefore a no-op.", "option", o)
-			case "new-ui":
-				c.web.UseNewUI = true
-				level.Info(logger).Log("msg", "Serving experimental new web UI.")
+			case "old-ui":
+				c.web.UseOldUI = true
+				level.Info(logger).Log("msg", "Serving previous version of the Prometheus web UI.")
 			default:
 				level.Warn(logger).Log("msg", "Unknown option for --enable-feature", "option", o)
 			}
@@ -495,7 +495,7 @@ func main() {
 
 	a.Flag("scrape.name-escaping-scheme", `Method for escaping legacy invalid names when sending to Prometheus that does not support UTF-8. Can be one of "values", "underscores", or "dots".`).Default(scrape.DefaultNameEscapingScheme.String()).StringVar(&cfg.nameEscapingScheme)
 
-	a.Flag("enable-feature", "Comma separated feature names to enable. Valid options: agent, auto-gomaxprocs, auto-gomemlimit, concurrent-rule-eval, created-timestamp-zero-ingestion, delayed-compaction, exemplar-storage, expand-external-labels, extra-scrape-metrics, memory-snapshot-on-shutdown, native-histograms, new-service-discovery-manager, new-ui, no-default-scrape-port, otlp-write-receiver, promql-experimental-functions, promql-delayed-name-removal, promql-per-step-stats, remote-write-receiver (DEPRECATED), utf8-names. See https://prometheus.io/docs/prometheus/latest/feature_flags/ for more details.").
+	a.Flag("enable-feature", "Comma separated feature names to enable. Valid options: agent, auto-gomaxprocs, auto-gomemlimit, concurrent-rule-eval, created-timestamp-zero-ingestion, delayed-compaction, exemplar-storage, expand-external-labels, extra-scrape-metrics, memory-snapshot-on-shutdown, native-histograms, new-service-discovery-manager, no-default-scrape-port, old-ui, otlp-write-receiver, promql-experimental-functions, promql-delayed-name-removal, promql-per-step-stats, remote-write-receiver (DEPRECATED), utf8-names. See https://prometheus.io/docs/prometheus/latest/feature_flags/ for more details.").
 		Default("").StringsVar(&cfg.featureList)
 
 	promlogflag.AddFlags(a, &cfg.promlogConfig)
diff --git a/docs/command-line/prometheus.md b/docs/command-line/prometheus.md
index 87cf5a4310..8060067ffe 100644
--- a/docs/command-line/prometheus.md
+++ b/docs/command-line/prometheus.md
@@ -57,7 +57,7 @@ The Prometheus monitoring server
 | <code class="text-nowrap">--query.max-concurrency</code> | Maximum number of queries executed concurrently. Use with server mode only. | `20` |
 | <code class="text-nowrap">--query.max-samples</code> | Maximum number of samples a single query can load into memory. Note that queries will fail if they try to load more samples than this into memory, so this also limits the number of samples a query can return. Use with server mode only. | `50000000` |
 | <code class="text-nowrap">--scrape.name-escaping-scheme</code> | Method for escaping legacy invalid names when sending to Prometheus that does not support UTF-8. Can be one of "values", "underscores", or "dots". | `values` |
-| <code class="text-nowrap">--enable-feature</code> <code class="text-nowrap">...<code class="text-nowrap"> | Comma separated feature names to enable. Valid options: agent, auto-gomaxprocs, auto-gomemlimit, concurrent-rule-eval, created-timestamp-zero-ingestion, delayed-compaction, exemplar-storage, expand-external-labels, extra-scrape-metrics, memory-snapshot-on-shutdown, native-histograms, new-service-discovery-manager, new-ui, no-default-scrape-port, otlp-write-receiver, promql-experimental-functions, promql-delayed-name-removal, promql-per-step-stats, remote-write-receiver (DEPRECATED), utf8-names. See https://prometheus.io/docs/prometheus/latest/feature_flags/ for more details. |  |
+| <code class="text-nowrap">--enable-feature</code> <code class="text-nowrap">...<code class="text-nowrap"> | Comma separated feature names to enable. Valid options: agent, auto-gomaxprocs, auto-gomemlimit, concurrent-rule-eval, created-timestamp-zero-ingestion, delayed-compaction, exemplar-storage, expand-external-labels, extra-scrape-metrics, memory-snapshot-on-shutdown, native-histograms, new-service-discovery-manager, no-default-scrape-port, old-ui, otlp-write-receiver, promql-experimental-functions, promql-delayed-name-removal, promql-per-step-stats, remote-write-receiver (DEPRECATED), utf8-names. See https://prometheus.io/docs/prometheus/latest/feature_flags/ for more details. |  |
 | <code class="text-nowrap">--log.level</code> | Only log messages with the given severity or above. One of: [debug, info, warn, error] | `info` |
 | <code class="text-nowrap">--log.format</code> | Output format of log messages. One of: [logfmt, json] | `logfmt` |
 
diff --git a/docs/feature_flags.md b/docs/feature_flags.md
index c9289e445a..e5c0eec8a1 100644
--- a/docs/feature_flags.md
+++ b/docs/feature_flags.md
@@ -226,11 +226,11 @@ This has the potential to improve rule group evaluation latency and resource uti
 
 The number of concurrent rule evaluations can be configured with `--rules.max-concurrent-rule-evals`, which is set to `4` by default.
 
-## Experimental new web UI
+## Serve old Prometheus UI
 
-Enables the new experimental web UI instead of the old and stable web UI. The new UI is a complete rewrite and aims to be cleaner, less cluttered, and more modern under the hood. It is not feature complete yet and is still under active development.
+Fall back to serving the old (Prometheus 2.x) web UI instead of the new UI. The new UI that was released as part of Prometheus 3.0 is a complete rewrite and aims to be cleaner, less cluttered, and more modern under the hood. However, it is not fully feature complete and battle-tested yet, so some users may still prefer using the old UI.
 
-`--enable-feature=new-ui`
+`--enable-feature=old-ui`
 
 ## Metadata WAL Records
 
diff --git a/web/ui/mantine-ui/src/pages/RulesPage.tsx b/web/ui/mantine-ui/src/pages/RulesPage.tsx
index a335228f3a..8247ef810a 100644
--- a/web/ui/mantine-ui/src/pages/RulesPage.tsx
+++ b/web/ui/mantine-ui/src/pages/RulesPage.tsx
@@ -141,7 +141,16 @@ export default function RulesPage() {
                           <IconTimeline size={15} />
                         </Tooltip>
                       )}
-                      <Text>{r.name}</Text>
+                      <Text
+                        ff={
+                          r.type === "recording"
+                            ? '"DejaVu Sans Mono", monospace'
+                            : undefined
+                        }
+                        fz={r.type === "recording" ? "sm" : "md"}
+                      >
+                        {r.name}
+                      </Text>
                     </Group>
                     <Group gap="xs">
                       <Group gap="xs" wrap="wrap">
diff --git a/web/web.go b/web/web.go
index 426e609032..91e5de1c43 100644
--- a/web/web.go
+++ b/web/web.go
@@ -270,7 +270,7 @@ type Options struct {
 	UserAssetsPath             string
 	ConsoleTemplatesPath       string
 	ConsoleLibrariesPath       string
-	UseNewUI                   bool
+	UseOldUI                   bool
 	EnableLifecycle            bool
 	EnableAdminAPI             bool
 	PageTitle                  string
@@ -384,9 +384,9 @@ func New(logger log.Logger, o *Options) *Handler {
 		router = router.WithPrefix(o.RoutePrefix)
 	}
 
-	homePage := "/graph"
-	if o.UseNewUI {
-		homePage = "/query"
+	homePage := "/query"
+	if o.UseOldUI {
+		homePage = "/graph"
 	}
 	if o.IsAgent {
 		homePage = "/agent"
@@ -398,15 +398,15 @@ func New(logger log.Logger, o *Options) *Handler {
 		http.Redirect(w, r, path.Join(o.ExternalURL.Path, homePage), http.StatusFound)
 	})
 
-	if o.UseNewUI {
+	if !o.UseOldUI {
 		router.Get("/graph", func(w http.ResponseWriter, r *http.Request) {
 			http.Redirect(w, r, path.Join(o.ExternalURL.Path, "/query?"+r.URL.RawQuery), http.StatusFound)
 		})
 	}
 
-	reactAssetsRoot := "/static/react-app"
-	if h.options.UseNewUI {
-		reactAssetsRoot = "/static/mantine-ui"
+	reactAssetsRoot := "/static/mantine-ui"
+	if h.options.UseOldUI {
+		reactAssetsRoot = "/static/react-app"
 	}
 
 	// The console library examples at 'console_libraries/prom.lib' still depend on old asset files being served under `classic`.
@@ -448,11 +448,11 @@ func New(logger log.Logger, o *Options) *Handler {
 	}
 
 	// Serve the React app.
-	reactRouterPaths := oldUIReactRouterPaths
-	reactRouterServerPaths := oldUIReactRouterServerPaths
-	if h.options.UseNewUI {
-		reactRouterPaths = newUIReactRouterPaths
-		reactRouterServerPaths = newUIReactRouterServerPaths
+	reactRouterPaths := newUIReactRouterPaths
+	reactRouterServerPaths := newUIReactRouterServerPaths
+	if h.options.UseOldUI {
+		reactRouterPaths = oldUIReactRouterPaths
+		reactRouterServerPaths = oldUIReactRouterServerPaths
 	}
 
 	for _, p := range reactRouterPaths {
@@ -480,9 +480,9 @@ func New(logger log.Logger, o *Options) *Handler {
 		})
 	}
 
-	reactStaticAssetsDir := "/static"
-	if h.options.UseNewUI {
-		reactStaticAssetsDir = "/assets"
+	reactStaticAssetsDir := "/assets"
+	if h.options.UseOldUI {
+		reactStaticAssetsDir = "/static"
 	}
 	// Static files required by the React app.
 	router.Get(reactStaticAssetsDir+"/*filepath", func(w http.ResponseWriter, r *http.Request) {