diff --git a/rules/fixtures/alert_rule.yaml b/rules/fixtures/alert_rule.yaml
new file mode 100644
index 000000000..0b6d69daf
--- /dev/null
+++ b/rules/fixtures/alert_rule.yaml
@@ -0,0 +1,6 @@
+groups:
+  - name: test
+    interval: 1s
+    rules:
+      - alert: rule1
+        expr: 1 < bool 2
diff --git a/rules/fixtures/alert_rule1.yaml b/rules/fixtures/alert_rule1.yaml
new file mode 100644
index 000000000..306ff41b6
--- /dev/null
+++ b/rules/fixtures/alert_rule1.yaml
@@ -0,0 +1,6 @@
+groups:
+  - name: test2
+    interval: 1s
+    rules:
+      - alert: rule2
+        expr: 1 < bool 2
diff --git a/rules/manager.go b/rules/manager.go
index 6e9bf6469..9bdb66f1b 100644
--- a/rules/manager.go
+++ b/rules/manager.go
@@ -89,12 +89,13 @@ func DefaultEvalIterationFunc(ctx context.Context, g *Group, evalTimestamp time.
 
 // The Manager manages recording and alerting rules.
 type Manager struct {
-	opts     *ManagerOptions
-	groups   map[string]*Group
-	mtx      sync.RWMutex
-	block    chan struct{}
-	done     chan struct{}
-	restored bool
+	opts                 *ManagerOptions
+	groups               map[string]*Group
+	mtx                  sync.RWMutex
+	block                chan struct{}
+	done                 chan struct{}
+	restored             bool
+	restoreNewRuleGroups bool
 
 	logger *slog.Logger
 }
@@ -121,6 +122,10 @@ type ManagerOptions struct {
 	ConcurrentEvalsEnabled    bool
 	RuleConcurrencyController RuleConcurrencyController
 	RuleDependencyController  RuleDependencyController
+	// At present, manager only restores `for` state when manager is newly created which happens
+	// during restarts. This flag provides an option to restore the `for` state when new rule groups are
+	// added to an existing manager
+	RestoreNewRuleGroups bool
 
 	Metrics *Metrics
 }
@@ -153,11 +158,12 @@ func NewManager(o *ManagerOptions) *Manager {
 	}
 
 	m := &Manager{
-		groups: map[string]*Group{},
-		opts:   o,
-		block:  make(chan struct{}),
-		done:   make(chan struct{}),
-		logger: o.Logger,
+		groups:               map[string]*Group{},
+		opts:                 o,
+		block:                make(chan struct{}),
+		done:                 make(chan struct{}),
+		logger:               o.Logger,
+		restoreNewRuleGroups: o.RestoreNewRuleGroups,
 	}
 
 	return m
@@ -295,7 +301,7 @@ func (m *Manager) LoadGroups(
 ) (map[string]*Group, []error) {
 	groups := make(map[string]*Group)
 
-	shouldRestore := !m.restored
+	shouldRestore := !m.restored || m.restoreNewRuleGroups
 
 	for _, fn := range filenames {
 		rgs, errs := m.opts.GroupLoader.Load(fn)
@@ -328,7 +334,7 @@ func (m *Manager) LoadGroups(
 						labels.FromMap(r.Annotations),
 						externalLabels,
 						externalURL,
-						m.restored,
+						!shouldRestore,
 						m.logger.With("alert", r.Alert),
 					))
 					continue
diff --git a/rules/manager_test.go b/rules/manager_test.go
index 6afac993d..bbc0a6023 100644
--- a/rules/manager_test.go
+++ b/rules/manager_test.go
@@ -2112,6 +2112,139 @@ func TestAsyncRuleEvaluation(t *testing.T) {
 	})
 }
 
+func TestNewRuleGroupRestoration(t *testing.T) {
+	store := teststorage.New(t)
+	t.Cleanup(func() { store.Close() })
+	var (
+		inflightQueries atomic.Int32
+		maxInflight     atomic.Int32
+		maxConcurrency  int64
+		interval        = 60 * time.Second
+	)
+
+	waitForEvaluations := func(t *testing.T, ch <-chan int32, targetCount int32) {
+		for {
+			select {
+			case cnt := <-ch:
+				if cnt == targetCount {
+					return
+				}
+			case <-time.After(5 * time.Second):
+				return
+			}
+		}
+	}
+
+	files := []string{"fixtures/alert_rule.yaml"}
+
+	option := optsFactory(store, &maxInflight, &inflightQueries, maxConcurrency)
+	option.Queryable = store
+	option.Appendable = store
+	option.NotifyFunc = func(ctx context.Context, expr string, alerts ...*Alert) {}
+
+	var evalCount atomic.Int32
+	ch := make(chan int32)
+	noopEvalIterFunc := func(ctx context.Context, g *Group, evalTimestamp time.Time) {
+		evalCount.Inc()
+		ch <- evalCount.Load()
+	}
+
+	ruleManager := NewManager(option)
+	go ruleManager.Run()
+	err := ruleManager.Update(interval, files, labels.EmptyLabels(), "", noopEvalIterFunc)
+	require.NoError(t, err)
+
+	waitForEvaluations(t, ch, 3)
+	require.Equal(t, int32(3), evalCount.Load())
+	ruleGroups := make(map[string]struct{})
+	for _, group := range ruleManager.groups {
+		ruleGroups[group.Name()] = struct{}{}
+		require.False(t, group.shouldRestore)
+		for _, rule := range group.rules {
+			require.True(t, rule.(*AlertingRule).restored.Load())
+		}
+	}
+
+	files = append(files, "fixtures/alert_rule1.yaml")
+	err = ruleManager.Update(interval, files, labels.EmptyLabels(), "", nil)
+	require.NoError(t, err)
+	ruleManager.Stop()
+	for _, group := range ruleManager.groups {
+		// new rule groups added to existing manager will not be restored
+		require.False(t, group.shouldRestore)
+	}
+}
+
+func TestNewRuleGroupRestorationWithRestoreNewGroupOption(t *testing.T) {
+	store := teststorage.New(t)
+	t.Cleanup(func() { store.Close() })
+	var (
+		inflightQueries atomic.Int32
+		maxInflight     atomic.Int32
+		maxConcurrency  int64
+		interval        = 60 * time.Second
+	)
+
+	waitForEvaluations := func(t *testing.T, ch <-chan int32, targetCount int32) {
+		for {
+			select {
+			case cnt := <-ch:
+				if cnt == targetCount {
+					return
+				}
+			case <-time.After(5 * time.Second):
+				return
+			}
+		}
+	}
+
+	files := []string{"fixtures/alert_rule.yaml"}
+
+	option := optsFactory(store, &maxInflight, &inflightQueries, maxConcurrency)
+	option.Queryable = store
+	option.Appendable = store
+	option.RestoreNewRuleGroups = true
+	option.NotifyFunc = func(ctx context.Context, expr string, alerts ...*Alert) {}
+
+	var evalCount atomic.Int32
+	ch := make(chan int32)
+	noopEvalIterFunc := func(ctx context.Context, g *Group, evalTimestamp time.Time) {
+		evalCount.Inc()
+		ch <- evalCount.Load()
+	}
+
+	ruleManager := NewManager(option)
+	go ruleManager.Run()
+	err := ruleManager.Update(interval, files, labels.EmptyLabels(), "", noopEvalIterFunc)
+	require.NoError(t, err)
+
+	waitForEvaluations(t, ch, 3)
+	require.Equal(t, int32(3), evalCount.Load())
+	ruleGroups := make(map[string]struct{})
+	for _, group := range ruleManager.groups {
+		ruleGroups[group.Name()] = struct{}{}
+		require.False(t, group.shouldRestore)
+		for _, rule := range group.rules {
+			require.True(t, rule.(*AlertingRule).restored.Load())
+		}
+	}
+
+	files = append(files, "fixtures/alert_rule1.yaml")
+	err = ruleManager.Update(interval, files, labels.EmptyLabels(), "", nil)
+	require.NoError(t, err)
+	// stop eval
+	ruleManager.Stop()
+	for _, group := range ruleManager.groups {
+		if _, OK := ruleGroups[group.Name()]; OK {
+			// already restored
+			require.False(t, group.shouldRestore)
+			continue
+		}
+		// new rule groups added to existing manager will be restored
+		require.True(t, group.shouldRestore)
+	}
+}
+
 func TestBoundedRuleEvalConcurrency(t *testing.T) {
 	storage := teststorage.New(t)
 	t.Cleanup(func() { storage.Close() })