diff --git a/.gitignore b/.gitignore
index 7bd3379e32..ff61ef8d04 100644
--- a/.gitignore
+++ b/.gitignore
@@ -18,5 +18,5 @@ benchmark.txt
 /documentation/examples/remote_storage/example_write_adapter/example_writer_adapter
 
 npm_licenses.tar.bz2
-/web/ui/static/graph-new
+/web/ui/static/react
 /web/ui/assets_vfsdata.go
diff --git a/Makefile b/Makefile
index b3fa60f44b..2b511c97ea 100644
--- a/Makefile
+++ b/Makefile
@@ -16,7 +16,7 @@ DOCKER_ARCHS ?= amd64 armv7 arm64
 
 REACT_APP_PATH = web/ui/react-app
 REACT_APP_SOURCE_FILES = $(wildcard $(REACT_APP_PATH)/public/* $(REACT_APP_PATH)/src/* $(REACT_APP_PATH)/tsconfig.json)
-REACT_APP_OUTPUT_DIR = web/ui/static/graph-new
+REACT_APP_OUTPUT_DIR = web/ui/static/react
 REACT_APP_NODE_MODULES_PATH = $(REACT_APP_PATH)/node_modules
 REACT_APP_NPM_LICENSES_TARBALL = "npm_licenses.tar.bz2"
 
diff --git a/scripts/build_react_app.sh b/scripts/build_react_app.sh
index 0117d6488d..68aea9f420 100755
--- a/scripts/build_react_app.sh
+++ b/scripts/build_react_app.sh
@@ -14,7 +14,5 @@ cd web/ui/react-app
 
 echo "building React app"
 PUBLIC_URL=. yarn build
-rm -rf ../static/graph-new
-mv build ../static/graph-new
-# Prevent bad redirect due to Go HTTP router treating index.html specially.
-mv ../static/graph-new/index.html ../static/graph-new/app.html
+rm -rf ../static/react
+mv build ../static/react
diff --git a/web/ui/react-app/src/App.tsx b/web/ui/react-app/src/App.tsx
index a88204a783..2df725db01 100755
--- a/web/ui/react-app/src/App.tsx
+++ b/web/ui/react-app/src/App.tsx
@@ -21,7 +21,7 @@ class App extends Component {
       <>
         <Navigation />
         <Container fluid>
-          <Router basepath="/react">
+          <Router basepath="/new">
             <PanelList path="/graph" />
             <Alerts path="/alerts" />
             <Config path="/config" />
diff --git a/web/ui/react-app/src/Navbar.tsx b/web/ui/react-app/src/Navbar.tsx
index f54091817c..d6081d128e 100644
--- a/web/ui/react-app/src/Navbar.tsx
+++ b/web/ui/react-app/src/Navbar.tsx
@@ -17,26 +17,26 @@ const Navigation = () => {
   const [isOpen, setIsOpen] = useState(false);
   const toggle = () => setIsOpen(!isOpen);
   return (
-    <Navbar className="mb-3" dark color="dark" expand="md">  
+    <Navbar className="mb-3" dark color="dark" expand="md">
       <NavbarToggler onClick={toggle}/>
-      <Link className="pt-0 navbar-brand" to="/react/graph">Prometheus</Link>
+      <Link className="pt-0 navbar-brand" to="/new/graph">Prometheus</Link>
       <Collapse isOpen={isOpen} navbar style={{ justifyContent: 'space-between' }}>
         <Nav className="ml-0" navbar>
           <NavItem>
-            <NavLink tag={Link} to="/react/alerts">Alerts</NavLink>
+            <NavLink tag={Link} to="/new/alerts">Alerts</NavLink>
           </NavItem>
           <NavItem>
-            <NavLink tag={Link} to="/react/graph">Graph</NavLink>
+            <NavLink tag={Link} to="/new/graph">Graph</NavLink>
           </NavItem>
           <UncontrolledDropdown nav inNavbar>
             <DropdownToggle nav caret>Status</DropdownToggle>
             <DropdownMenu>
-              <DropdownItem tag={Link} to="/react/status">Runtime & Build Information</DropdownItem>
-              <DropdownItem tag={Link} to="/react/flags">Command-Line Flags</DropdownItem>
-              <DropdownItem tag={Link} to="/react/config">Configuration</DropdownItem>
-              <DropdownItem tag={Link} to="/react/rules">Rules</DropdownItem>
-              <DropdownItem tag={Link} to="/react/targets">Targets</DropdownItem>
-              <DropdownItem tag={Link} to="/react/service-discovery">Service Discovery</DropdownItem>
+              <DropdownItem tag={Link} to="/new/status">Runtime & Build Information</DropdownItem>
+              <DropdownItem tag={Link} to="/new/flags">Command-Line Flags</DropdownItem>
+              <DropdownItem tag={Link} to="/new/config">Configuration</DropdownItem>
+              <DropdownItem tag={Link} to="/new/rules">Rules</DropdownItem>
+              <DropdownItem tag={Link} to="/new/targets">Targets</DropdownItem>
+              <DropdownItem tag={Link} to="/new/service-discovery">Service Discovery</DropdownItem>
             </DropdownMenu>
           </UncontrolledDropdown>
           <NavItem>
diff --git a/web/ui/templates/graph.html b/web/ui/templates/graph.html
index 41a066256c..c7a9e7abf2 100644
--- a/web/ui/templates/graph.html
+++ b/web/ui/templates/graph.html
@@ -29,7 +29,7 @@
           <i class="glyphicon glyphicon-unchecked"></i>
           <button type="button" class="search-history" title="search previous queries">Enable query history</button>
         </div>
-        <button type="button" class="btn btn-link btn-sm new_ui_button" onclick="window.location.pathname='{{ pathPrefix }}/static/graph-new/app.html'">Try experimental React UI</a>
+        <button type="button" class="btn btn-link btn-sm new_ui_button" onclick="window.location.pathname='{{ pathPrefix }}/new'">Try experimental React UI</a>
       </div>
     </div>
 
diff --git a/web/web.go b/web/web.go
index 0c9099765e..fa96e1b814 100644
--- a/web/web.go
+++ b/web/web.go
@@ -68,7 +68,23 @@ import (
 	"github.com/prometheus/prometheus/web/ui"
 )
 
-var localhostRepresentations = []string{"127.0.0.1", "localhost"}
+var (
+	localhostRepresentations = []string{"127.0.0.1", "localhost"}
+
+	// Paths that are handled by the React / Reach router that should all be served the main React app's index.html.
+	reactAppPaths = []string{
+		"/",
+		"/alerts",
+		"/config",
+		"/flags",
+		"/graph",
+		"/rules",
+		"/service-discovery",
+		"/status",
+		"/targets",
+		"/version",
+	}
+)
 
 // withStackTrace logs the stack trace in case the request panics. The function
 // will re-raise the error which will then be handled by the net/http package.
@@ -334,6 +350,21 @@ func New(logger log.Logger, o *Options) *Handler {
 		fs.ServeHTTP(w, r)
 	})
 
+	router.Get("/new/*filepath", func(w http.ResponseWriter, r *http.Request) {
+		p := route.Param(r.Context(), "filepath")
+		r.URL.Path = path.Join("/static/react/", p)
+
+		for _, rp := range reactAppPaths {
+			if p == rp {
+				r.URL.Path = "/static/react/"
+				break
+			}
+		}
+
+		fs := server.StaticFileServer(ui.Assets)
+		fs.ServeHTTP(w, r)
+	})
+
 	if o.UserAssetsPath != "" {
 		router.Get("/user/*filepath", route.FileServe(o.UserAssetsPath))
 	}