diff --git a/zxing.appspot.com/pom.xml b/zxing.appspot.com/pom.xml
index d5ca4322f..8d1728a85 100644
--- a/zxing.appspot.com/pom.xml
+++ b/zxing.appspot.com/pom.xml
@@ -38,28 +38,38 @@
 
   <!-- TODO use Maven GWT plugin to actually build this -->
 
-  <build>
-    <plugins>
-      <plugin>
-        <groupId>org.apache.maven.plugins</groupId>
-        <artifactId>maven-antrun-plugin</artifactId>
-        <executions>
-          <execution>
-            <phase>compile</phase>
-            <configuration>
-              <target>
-                <property name="build.compiler" value="extJavac"/>
-                <ant target="build"/>
-              </target>
-            </configuration>
-            <goals>
-              <goal>run</goal>
-            </goals>
-          </execution>
-        </executions>
-      </plugin>
-    </plugins>
-  </build>
+  <profiles>
+    <profile>
+      <id>gwt</id>
+      <activation>
+        <property>
+          <name>gwt.sdk</name>
+        </property>
+      </activation>
+      <build>
+        <plugins>
+          <plugin>
+            <groupId>org.apache.maven.plugins</groupId>
+            <artifactId>maven-antrun-plugin</artifactId>
+            <executions>
+              <execution>
+                <phase>compile</phase>
+                <configuration>
+                  <target>
+                    <property name="build.compiler" value="extJavac"/>
+                    <ant target="build"/>
+                  </target>
+                </configuration>
+                <goals>
+                  <goal>run</goal>
+                </goals>
+              </execution>
+            </executions>
+          </plugin>
+        </plugins>
+      </build>
+    </profile>
+  </profiles>
 
   <name>ZXing Appspot-based encoder</name>
   <description>GWT-based encoder app hosted at zxing.appspot.com</description>