diff --git a/build.xml b/build.xml
index b212dc4db..3d7599c13 100644
--- a/build.xml
+++ b/build.xml
@@ -1,5 +1,4 @@
 <?xml version="1.0" encoding="UTF-8"?>
-
 <!--
  Copyright 2007 ZXing authors
 
@@ -15,7 +14,6 @@
  See the License for the specific language governing permissions and
  limitations under the License.
 -->
-
 <project name="ZXing" default="release">
 
   <target name="release">
@@ -24,42 +22,33 @@
         <exclude name="**/.*"/>
         <exclude name="**/.svn"/>
         <exclude name="**/*.iml"/>
+        <exclude name="**/bin/**"/>        
+        <exclude name="**/build/**"/>
+        <exclude name="**/gen/**"/>        
+        <exclude name="**/target/**"/> 
+        <exclude name="**/local.properties"/>
         <include name="AUTHORS"/>
         <include name="CHANGES"/>
         <include name="COPYING"/>
         <include name="NOTICE"/>
         <include name="build.xml"/>
         <include name="actionscript/**"/>
-        <exclude name="**/local.properties"/>
-        <include name="android/**"/>
-        <exclude name="android/bin/**"/>
-        <exclude name="android/gen/**"/>        
+        <include name="android/**"/>      
         <exclude name="android/libs/**"/>
         <include name="android-integration/**"/>
-        <exclude name="android-integration/build/**"/>
-        <exclude name="android-integration/target/**"/>
-        <include name="androidtest/**"/>
-        <exclude name="androidtest/bin/**"/>
-        <exclude name="androidtest/gen/**"/>        
+        <include name="androidtest/**"/>      
         <exclude name="androidtest/libs/**"/>
         <include name="core/**"/>
-        <exclude name="core/build/**"/>
-        <exclude name="core/target/**"/>
-        <exclude name="core/test/data/**"/>
+        <exclude name="core/test/data/**"/> <!-- included separately below -->
         <include name="cpp/**"/>
         <include name="csharp/**"/>
         <include name="iphone/**"/>
         <include name="javase/**"/>
-        <exclude name="javase/build/**"/>
-        <exclude name="javase/target/**"/>
         <include name="jruby/**"/>
         <include name="objc/**"/>
-        <include name="symbian/**"/>
         <include name="zxing.appspot.com/**"/>
         <include name="zxingorg/**"/>
-        <exclude name="zxingorg/build/**"/>
-        <exclude name="zxingorg/target/**"/>
-        <exclude name="zxingorg/resources/private/**"/>        
+        <exclude name="zxingorg/resources/private/**"/>
       </zipfileset>
     </zip>
     <!-- Separate out test data files now to make download more manageable -->
diff --git a/pom.xml b/pom.xml
index abb02a6ce..d22006779 100644
--- a/pom.xml
+++ b/pom.xml
@@ -65,6 +65,7 @@
     <module>javase</module>
     <module>android-integration</module>
     <module>zxingorg</module>
+    <module>zxing.appspot.com</module>    
   </modules>
 
   <build>
diff --git a/zxing.appspot.com/pom.xml b/zxing.appspot.com/pom.xml
new file mode 100644
index 000000000..36282d8dc
--- /dev/null
+++ b/zxing.appspot.com/pom.xml
@@ -0,0 +1,47 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<!--
+ Copyright (C) 2013 ZXing authors
+
+ Licensed under the Apache License, Version 2.0 (the "License");
+ you may not use this file except in compliance with the License.
+ You may obtain a copy of the License at
+
+      http://www.apache.org/licenses/LICENSE-2.0
+
+ Unless required by applicable law or agreed to in writing, software
+ distributed under the License is distributed on an "AS IS" BASIS,
+ WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ See the License for the specific language governing permissions and
+ limitations under the License.
+ -->
+<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
+
+  <parent>
+    <groupId>com.google.zxing</groupId>
+    <artifactId>zxing</artifactId>
+    <version>2.2-SNAPSHOT</version>
+  </parent>
+  
+  <modelVersion>4.0.0</modelVersion>
+  <artifactId>zxing.appspot.com</artifactId>
+  <packaging>jar</packaging>
+  <name>ZXing Appspot-based encoder</name>
+  <version>2.2-SNAPSHOT</version>
+  <description>GWT-based encoder app hosted at zxing.appspot.com</description>
+
+  <dependencies>
+    <dependency>
+      <groupId>com.google.gwt</groupId>
+      <artifactId>gwt-user</artifactId>
+      <version>2.5.1</version>
+    </dependency>
+    <dependency>
+      <groupId>com.google.gwt</groupId>
+      <artifactId>gwt-incubator</artifactId>
+      <version>2.0.1</version>
+    </dependency>
+  </dependencies>
+  
+  <!-- TODO use Maven GWT plugin to actually build this -->
+
+</project>